Nike Run Club's Marathon campaign
Nike just launched their most challenging guided program over their Nike Run Club app, a 18-weeks Marathon training. 18 weeks of challenges, assets, motivational graphics, incredible videos from their talented in-house coaching and art team.
The hero “26.2” has been created around different elements you’d come across while running. Steps, running track, Nike’s very own Futura version, how bodies move when they are breathing in and breathing out. A few Nike swooshes were created for the video assets to match the hero and so many more containers, boxes and designs that you can find in the app from today.
Special thanks to the exceptional team at Four Strong. Dörte, Kristi, Pete, Dom, Darren and Max, you are amazing #fourstrong
MTV Best of 2021 videos of the year
MTV USA was looking to commission some custom digital pieces MTV’s social media pages. They were dedicating the whole month of December to popular music videos in 2021 through commissioning lots of artists different assets to create.
These pieces were created in the form of old movie posters. Each one would highlight an illustrated scene from a music video, as well as the artist’s name, song title, and featured artists if applicable.
X T BRAND X DEPARTURES
NYTimes and its T Brand commissioned me a series called “Beyond Words” this year.
This is a series featured a different word along with a visual.
I had to find a way to interpretate each word with type.
All 35 words were very unusual ones from all around the world. They cant be fount in the vocabolary as they were “undefinables”.
Type, design and campaign for Måneskin’s Mammamia
From billboards at stations, posters on the streets, bootleg tees over the internet. So overwhelmed to see the power of Mammamia spreading across the world. From Milan to London to NY to LA, this campaign launched the band internationally.
WePresent 2021 Ideas Report
Each year, WePresent surveys 10k creatives from all over the world about the state of creativity right now. This survey is turned into some key creative insights that are relevant for this period in time and something the industry can learn from. I was commissioned to design the main look of these essays by making them more fun and playfull.
Using their huge platforms, Wetransfer and WePresent shared the reports last month.
Click here to read Felipe Ribeiro's piece.
Here for James Cartwright's piece.
And here for Moya Lothian McLean.
Village Underground big rebranding and VU15 campaign
The iconic Village Underground in London is turning 15 this year. We created a bespoke logo for "VU15" and so all of the branding assets around it.
The electricity of their gigs, the feeling of community, the multi-cultural energy the venue promotes and pushes. These factors were at the core of inspiration while designing.
Wood, paper, ink, glue, sound
I was invited to Ibiza by curator Linda Rocco and foundation Ses12Naus in February for an art residency. I've never attended an art residency before but I felt at a point of my carrier where everything was too comfortable so I urged to challenge myself by pushing my creativity to places I’ve never pushed it to before. It was awkward and hard at times but our best work comes out of struggle.
Me and another 8 international artists were invited to work on the presence of the island, exploring Ibiza and take inspiration from the frequencies and magnetism the island offers during the winter. I started thinking about the contrast between its presence in the summer - when tourism is booming - and the winter, when the island offers locals unique smells, stunning views and interesting sounds that lived there for thousands of years and will always be present in Ibiza, no matter what happens in the summer.
I spent weeks recording anything I could pick up in Ibiza. By recording the sound that organically came out of the island I produced a track with @luke_lajoya that invites people to meditate to the real presence of the Ibiza.
Once the track was done, I produced a big wooden box which I painted completely black inside and tested the sound there. I wanted people to feel very connected with the island and really isolated at the same time. Next step was covering the box and I had the idea of making posters out of some of the sound I recorded and promote them as street posters, looking like they should be from dance clubs in Ibiza.
That way I managed to promote the listening space as a club, tricking tourists and music lovers to come and enjoy the real presence of Ibiza.
Inspired by the island and its (real) sound.
Also inspired by Futurism, Russolo and ambient artists like John Cage.
My Type of Revolution
Pocko, London (---> up next "Graphic Days, Turin. 17th-18th of September, 2022).
My second solo exhibition focuses on the strength of typography. From bringing the process to the table to showing the final result.
[from the press] “My Type of Revolution” is an exhibition surrounding Raissa’s professional and personal practice. Using her skills as a creative designer, Raissa brings awareness to issues close to her heart and industry, often creating posters as forms of protest. From climate change, to lack of diversity in the creative industry, Raissa spreads reflective messages using bold typographic statements and equally bold design. The exhibition will feature wall to wall prints and posters, with sculptural typography elements. “The more I studied letters, the more I became passionate about them until the point that I wanted to reconstruct them and use them as artworks”.
Offering more insight into her practice, Raissa will host an exciting Q&A session on opening night, along with free student mentorship sessions throughout the full duration of the exhibition. Pocko Gallery will also feature sketches and internal working drawings of Raissa's most notable commissions once again offering more unique insight into her creative process.
37 creatives united for charity!
This was a huge team effort between 37 designers from all over the world. We worked very hard in order to create a wild font that would raise money towards funds and charities. 100% of the profit have gone to Black, Lebanon, Trans funds and to Covid-19 research.
Below, the donations up to date:
£4393 to Covid-19 research via @who
$710 to The Marsha P. Johnson Institute
$710 to @campaignzero
$710 to @blackvisionscollective
$710 to @aclu_nationwide
$710 to @yourrightscamp
$400 to @lebfoodbank
$400 Lebanon Diaspora 2020 Crisis Relief Effort
$400 Food and medicine for kafala victims in Lebanon
The full list of designers is: Aaron Lowell Denton, Alec Tear, Barbara Malagoli, Ben Tipton, Benedikt Luft, Bijan Berahimi, Brandon Nickerson, Combrisi, Connor Mikita, David Strother, Dnorsen Design, Dominic Kesterton, Ethan Fender, Félicité Landrivon, Gabriel Alcala, Gabinete Exquisito, Gregory Page, Jackie Rivera, Jake Farmer, Jess Ebsworth, Mathery, Nam Huynh, Parco Studio, Polytype, Raissa Pardini, Renato Flores, Robbie Simon, Ruan Van Vliet, Sam Sheridan, Simen Royseland, Sophy Hollington, Stephen Rossi, Studio Sofa, Wedge Studios, Tamara Arkatova, Tiernan Crilley and Tim Presley. Plus web design help from FORM Digital.
Read everything about it on It's Nice That here.
Neighbourhood Botanicals "Dear Diary" campaign
Neighbourhood Botanicals is an amazing brand from London.
All products are completely from the mind and hands of the founder Micaela Nisbet and her trusty lab techs. Vegan, carbon neutral and cruelty-free, all their products are super sustainable and beautifully designed.
Earth Percent X Bandcamp on Earth Day
The incredible charity founded by Brian Eno and fave music platform Bandcamp teamed up on Earth Day to bring you a lot of green surprises.
For those who don’t know, Earth Percent is a charity providing a simple way for the music industry to support the most impactful organisations addressing
the climate emergency. Follow their steps and support if you can.